Podcast episode

Ep 5 – Fernet Branca: Made in NYC

This is a very special episode of City Between, a podcast about the hidden and forgotten corners of New York City’s history.Today we are going hunting for a lost and forgotten bottling factory in Tribeca, a neighborhood on the Lower West Side of Manhattan. Though the factory is forgotten, its chief spirit it bottled is not. In fact it is still produced in its home city, Milan, Italy and has made a big come back in the United States in recent years. What I am talking about is nothing less than the the king of Amaro, Fernet Branca. Besides a visit to the old New York factory building, will also be doing a tasting of Fernet with my intrepid inbetweener companion, Damian. I’ll be discussing with him a trying time for Fernet Branca in the US in the 1940s, when the Federal Trade Commission pursued them for false advertising claims. I’ll be reading some of those old claims and ads to Damian as we try out their various drinking suggestions.



Come join us through the iTunes podcast app (click here! or just search for “city between”) and at Google Play here and Stitcher here.


Do not miss out on BT Parson’s excellent book: Amaro: The Spirited World of Bittersweet, Herbal Liqueurs, with Cocktails, Recipes, and Formulas

Go and read wine writer Do Bianchi’s post about visiting the old Fernet factory in 2000 here.

Visit the Fernet Branca homepage.

Visit the Ear Inn on Spring Street.


Here is a photo of the Desbrosses Street buildings:

Screen Shot 2018-02-16 at 10.39.05 AM

Watch a Fernet Branca commercial from Italy:

Categories: Podcast episode, Slider

Tagged as:

2 replies »

  1. Thanks for the shout-out. I wish we would have spent more time documenting the old Fernet Branca bottling facility. There was an amazing laboratory where they tested Fernet Branca counterfeits. It was a like a scene out of Young Frankenstein.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s